Who We Are

We drive the transformation of the media & entertainment industry with a comprehensive suite of OTT services that address every need across the television ecosystem. Our technology delivers strategic solutions for both operators and content publishers, enabling seamless content distribution, management, and monetization in an increasingly digital and demanding environment.

Business Units 
Business to Business (B2B - TVaaS)

For telcos and pay-TV platforms transitioning to streaming.

Ads Business The Channel Store

End-to-end solution for content owners to create, distribute, and monetize FAST and AVOD channels.

Direct to Consumer Tivify (D2C/ B2C)

Freemium TV streaming platform offering direct services to end users.

Our Story
2018

Serial entrepreneur Eudald Domènech and former Telefónica executive Francisco Sáez founded TVUP in Barcelona. That same year, they launched Taga, the MVP version of the service. 

2019

Development and rollout of Canigó, a new version of the platform focused on the B2B market, now live with real clients in Spain.

2020

Launch of Tivify, TVUP’s own B2C and B2B2C marketplace in Europe—designed as a sandbox for product innovation. Available on TV, mobile, tablet, and web, it aggregates and monetizes both linear and on-demand content. 

2021

International expansion begins in Chile, partnering with Mundo Pacífico, a telecom operator with over 1 million customers.

2022

Creation of The Channel Store, a subsidiary specializing in FAST channel and AVOD library development, built on proprietary technology and integrated with platforms like Samsung TV Plus, LG Channels, Tivify, Orange TV, Telefónica O2 and more.

2023

Launch of Denali, the newest version of the TVUP platform with enhanced services and technological capabilities.

2024

Procalidad Award in Chile recognizes MundoGo! as the country’s top Pay TV platform.
The Channel Store becomes an independent company focused exclusively on thematic channel creation and advertising content distribution. 

2025

Tivify becomes a fully independent company, dedicated to marketplace development and direct user relationships, including new commercial and monetization models.

Our Mission
Empowering the Future of Entertainment 

At TVUP, we’re building the future of television. 

We envision an ecosystem where choice and personalization are everything—delivering a seamless experience for both operators and end users.

For Operators

We simplify complexity.

Our platform lets you launch and scale next-gen TV services quickly and efficiently.

Leave the tech to us and focus on growing your business and delivering superior entertainment.

For Audiences

We redefine enjoyment.

TVUP ensures a fluid, intuitive, and deeply satisfying experience. You’re in control—discovering content that matters and enjoying entertainment at your pace.

We believe in a new era of TV: smarter, more personal, more human. At TVUP, we work every day to make watching television powerful, simple—and meaningful.

We Are What We Do
and How We Do It

At TVUP, we don’t just build technology for the future of television. We build a place where ideas flow, talent thrives, and passion turns into real solutions for millions of people. 

Innovation
Commitment
Collaboration
Passion
Trust
We simplify complexity with cutting-edge tech, anticipating the future of streaming.