O2 is a telecommunications brand owned by Telefónica, offering fixed-line, mobile, and internet services. Launched in Spain in 2018, it is positioned as a premium brand with simple offers and personalized customer care.
into O2 TV Germany
TVUP Streaming Media, in partnership with The Channel Store, enabled the integration of multiple FAST channels and AVOD services into the O2 TV Germany platform. The result: a diverse, hybrid value proposition tailored to today’s viewing habits.
Thanks to this smart content strategy, O2 Telefónica delivers a richer and more flexible TV experience—combining free and on-demand content without increasing user costs.
O2 TV added a variety of FAST channels including wedotv movies, wedotv big stories, and wedotv sports, significantly enriching its catalogue.
The partnership with The Channel Store enables O2 Telefónica to efficiently manage and monetize its FAST channel offering.
The addition of FAST channels positions O2 TV as a leader in Germany’s hybrid entertainment market.