In today’s digital ecosystem, crowded with platforms, content, and connected devices, offering a seamless streaming experience is no longer a bonus; it’s expected standard. Users don’t just want access to their favorite content anytime, anywhere. They expect it to work instantly, intuitively, and reliably. In this context, Quality Assurance (QA) plays a critical role, not as a final step but as a continuous process embedded throughout the entire product development lifecycle.

What does it mean to do QA on a streaming platform? When does quality assurance begin? And how do you measure a fluid user experience across thousands of devices, for users who expect everything to work flawlessly, every single time?

Enrique Lajas, Head of QA at TVUP, walks us through how this process is structured internally, and what it takes to maintain a high level of quality in such a fast-moving, ever-evolving OTT environment. In platforms like TVUP, ensuring quality is not a last-minute task; it’s a mindset that runs through every phase of development. From defining effective test strategies, to the tools we use, to how QA collaborates with product, development, and design teams. Quality is something we build from day one.

When QA is done right, it’s not a checkpoint. It’s architecture. At TVUP, it’s never “the final step”; it’s part of our product’s DNA. So, if you’ve ever wondered what’s behind a streaming experience that just works, this interview offers a direct look into the people, processes, and mindset that make it possible.