In today’s hyper-competitive streaming market, where audiences demand more personalization and platforms compete for attention, FAST channels (Free Ad-Supported Streaming Television) have emerged as a powerful strategy. This ad-supported model is reshaping how media companies, telcos, and OTT platforms build and monetize their entertainment offerings.

But what exactly is driving the FAST boom, and how can industry players truly unlock its potential?

To answer these questions, we sat down with Julián Rodríguez, Content Director at TVUP and a seasoned voice in the European streaming space. In this exclusive video interview, Julián shares his expert take on how content curation, automation, cloud-native technology, and flexible monetization models are reshaping the path to success.

In this conversation, we dive into key topics for anyone involved in streaming:

• Why major broadcasters and operators are pivoting to FAST as a growth engine
• The technical and operational challenges of launching FAST — and how to solve them
• The unique value of human curation vs. algorithmic discovery
• How automation and multi-platform distribution help scale FAST with agility
• What’s next in the evolution of ad-supported and hybrid OTT models

Julián’s strategic insights offer a clear roadmap for content professionals, digital leads, and service providers looking to launch, scale, and monetize FAST channels effectively and sustainably.

A must-watch for anyone exploring new revenue models in FAST, AVOD, or OTT super-aggregation.