There has never been so much content. It has never been harder to access it.

More apps, more catalogs, more models (linear, SVOD, AVOD, FAST)… yet less time watching and more time searching. In this environment, the access experience has become the real battleground for television.

In this whitepaper, we explore why super-aggregation is emerging as the key model for operators and platforms looking to reduce friction, increase usage, and protect ARPU in an increasingly competitive market.

Based on market data, real benchmarks, and hands-on experience from platforms powered by TVUP, we cover:

• Why a single point of access dramatically reduces time-to-content and increases playback-driven sessions.
• How fragmentation directly impacts churn, engagement, and perceived value.
• The role of editorial governance and personalization as retention accelerators.
• Why television regains its position as the first screen in the home when the experience is properly orchestrated.

If you’re rethinking your TV proposition, looking to differentiate beyond price, or turning user experience into a true business driver, this whitepaper is for you.

👉 Download it now and discover how super-aggregation is reinventing television.