In today’s hyper-competitive streaming market, where audiences demand more personalization and platforms compete for attention, FAST channels (Free Ad-Supported Streaming Television) have emerged as a powerful strategy. This ad-supported model is reshaping how media companies, telcos, and OTT platforms build and monetize their entertainment offerings. But what exactly is driving the FAST boom, and how can industry players truly…

Miami-based executive brings over 25 years of international experience in telecom, media, and technology to lead global sales strategy TVUP Streaming Media announces the appointment of Henrique Etrusco as International Sales Director, reinforcing its commitment to global growth and commercial excellence in the fast-evolving OTT and streaming industry.  Henrique brings a proven track record in sales leadership and business development…

 In today’s digital ecosystem, crowded with platforms, content, and connected devices, offering a seamless streaming experience is no longer a bonus; it’s expected standard. Users don’t just want access to their favorite content anytime, anywhere. They expect it to work instantly, intuitively, and reliably. In this context, Quality Assurance (QA) plays a critical role, not as a final step…

In the hours leading up to the final of major sporting events, such as the UEFA Champions League, both fans and telecom operators experience the same feeling: nerves. For the fans, it’s the thrill of watching their team compete for the season’s most prestigious title. For the operators, it’s a concern that an event with a large viewership could cause…

On April 28, a significant power outage in Spain and Portugal led to widespread service disruptions, but TVUP stood out by keeping its platform fully functional, especially benefitting clients in Latin America, including Chile and Venezuela, who reported no impact. This was achieved through a well-planned infrastructure that includes distributed teams across various regions, robust cloud and on-premise systems with…

TVUP Streaming Media appointed Edwin Elberg as its new Chief Executive Officer. Elberg will lead the company’s strategy and spearhead its international expansion, driving growth and innovation in the dynamic B2B streaming television and entertainment sector. With extensive experience in technology and product development, Elberg is set to accelerate TVUP’s vision of redefining how content is delivered worldwide.  Edwin Elberg…

The streaming service, developed by TVUP for the Spanish B2C market, debuts a new interface, uses AI to offer more accurate recommendations and launches 15 new audio channels. Today, Tivify launched a major update to its big-screen app, which, beyond improving the browsing experience with an enhanced interface, allows its user base to access its content more simply and intuitively.…

Mundo Telecomunicaciones, which distributes its television service through the solution developed by TVUP Streaming Media, has achieved a milestone in Chile’s entertainment industry by recently being awarded Best Service at the prestigious ProCalidad 2024 Awards in the Pay TV and Internet categories. This recognition reinforces Mundo’s leadership in the telecommunications sector in Chile and underlines the role TVUP has played…

The rise of FAST (Free Ad-Supported Streaming TV) channels has become an essential part of today’s audiovisual entertainment landscape. Among the major players in this space, telcos are particularly well-positioned, given their vast user bases across Europe, Latin America, and other regions. However, the shift to FAST presents challenges for some, as it requires a deep understanding of both video…