Julián Rodríguez - Inside TVUP

FAST in Focus: Julián Rodríguez from TVUP Shares the Keys to Success in the Evolving Streaming Landscape

  In today’s hyper-competitive streaming market, where audiences demand more personalization and platforms compete for attention, FAST channels (Free Ad-Supported Streaming Television) have emerged as a powerful strategy. This ad-supported model is reshaping how media companies, telcos, and OTT platforms build and monetize their entertainment offerings. But what exactly is driving the FAST boom, and how can industry players truly…

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