Country: Spain and the European Union
Tivify is a freemium streaming TV platform marketed directly to the consumer (D2C or B2C) and can also be distributed by any telecom operator through Tivify PRO as a direct billing operator (B2B2C).
- Business model: B2C or B2B2C.
- +1 million registered users.
- Streaming TV service with more than 200 channels and thousands of on-demand contents.
- Distribution of FTA, Premium, FAST channels, AVOD catalogues, SVOD and thematic packages.
- Channels: FTA, FAST, Premium, theme packages
- More than 1 million registered users
- Business model: open, freemium, subscriptions to core plans and thematic addons.
- Advertising revenues: OSA, FAST, AVOD, BVOD, Display, Ad replacement.
- Advanced functionalities: restart, forward, pause and reverse (timeshift).
- Recordings in the cloud and access to content that has already been broadcast (catch-up).
‘Having a partner like TVUP has successfully allowed us to launch the first freemium streaming TV service in Spain. The platform’s technology also allows us to monetise optimally, either through subscriptions, dynamic advertising, or the sale of services. Users enjoy a completely customised service, as they can flexibly contract what they are interested in.’
Rubèn Miró | TV Product Director
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