Miami-based executive brings over 25 years of international experience in telecom, media, and technology to lead global sales strategy

TVUP Streaming Media announces the appointment of Henrique Etrusco as International Sales Director, reinforcing its commitment to global growth and commercial excellence in the fast-evolving OTT and streaming industry. 

Henrique brings a proven track record in sales leadership and business development across broadband, telecom, media, and technology sectors. Based in Miami and originally from São Paulo, Brazil, he has spent over 25 years driving go-to-market strategies, building strategic alliances, and managing high-impact client relationships in highly competitive international markets. 

“Henrique is a connector, a strategist, and a passionate leader. His deep understanding of the telecom and media industries will be instrumental as we deploy the next generation of TV and streaming solutions,” said Edwin Elberg, CEO of TVUP. 

Multilingual in Portuguese, Spanish, and English, Henrique brings a global mindset and multicultural agility that align with TVUP’s footprint across Latin America, the United States, and Europe. His strong focus on trust, collaboration, and long-term value makes him a natural fit to lead TVUP’s global sales operations and strengthen partnerships with telecom operators, content publishers, and digital platforms. 

“TVUP is one of the most agile and innovative companies I’ve seen in this space,” said Henrique Etrusco. “I’m excited to join the team and help scale its technology, platforms, and vision globally. There’s a real opportunity to make an impact.” 

Henrique’s appointment reflects TVUP’s ambition to accelerate international growth and to continue delivering future-ready video solutions that empower clients to launch, scale, and monetize streaming services with maximum agility.