TVUP Streaming Media appointed Edwin Elberg as its new Chief Executive Officer. Elberg will lead the company’s strategy and spearhead its international expansion, driving growth and innovation in the dynamic B2B streaming television and entertainment sector. With extensive experience in technology and product development, Elberg is set to accelerate TVUP’s vision of redefining how content is delivered worldwide. 

Edwin Elberg is a seasoned technology and product development executive with a distinguished career in the telecommunications and media industries. Prior to joining TVUP, Elberg served as Senior Director of Product Development at ClaroVTR in Chile, where he was responsible for the strategy, design, development, and deployment of fixed and mobile products, providing mobile, broadband and television services to millions of customers.  

During his tenure, he directed the redesign of fiber broadband home devices, generating millions in annual savings and a 30% improvement in WiFi coverage. He also led the implementation of an innovative IPTV solution, enhancing the PayTV customer experience by integrating a dozen streaming apps, while reducing costs by 35% per year. 

Before his role at ClaroVTR, Elberg held key product development leadership positions at Liberty Latin America, Telefonica in Spain and Latam, and Verizon Communications in the United States. He played a pivotal role in designing, developing, and launching telecom products used by millions of retail and business customers across the Americas and Europe. His expertise spans IPTV, fixed and mobile broadband connectivity, and advanced telecom solutions.  

Elberg holds a Master of Science in Management and Engineering from MIT and both a Bachelor and Master of Science in Electrical Engineering from Universidad de Chile. A recognized innovator, he also holds five US patents in interactive TV and rich voice and data communications, underscoring his impact on the industry. 

“I am thrilled to join TVUP as CEO and lead the company in its next phase of growth and innovation,” said Edwin Elberg: “The media and entertainment landscape is evolving rapidly, and TVUP is uniquely positioned to redefine how content in all its forms is delivered and experienced. I look forward to working with our incredibly talented team to expand our reach, enhance our product offerings, and bring cutting-edge solutions to our customers and partners.” 

“As a founder and top executive of TVUP, I am delighted to welcome Edwin as our new CEO. This appointment marks an important milestone in the evolution of our streaming television service, which has become a benchmark in the sector thanks to its innovative combination of subscriptions and dynamic advertising”, said Eudald Domènech, President and Service Architect at TVUP Streaming Media: “The incorporation of the new CEO comes at a key moment for the company. We are about to embark on a new stage of expansion, and I am convinced that, under Edwin’s leadership, we will be able to more effectively communicate the added value of our platform, thus facilitating client adoption and loyalty.”